International Development Strategy

Code UE : US173S

  • Cours
  • 4 crédits

Responsable national

Anne-Gaelle JOLIVOT

Responsable opérationnel

Anne-Gaelle JOLIVOT

Public et conditions d'accès

Master in Management MIM M2 major International Business and Corporate Development

Objectifs pédagogiques

Due to globalisation, companies today are confronted with an increasing array of choices regarding markets, locations for key activities, and processes for managing across borders. This course provides students with the conceptual tools for understanding the incentives that push and pull companies out of their original “reference area” and key issues companies face when conducting business internationally. This course is designed for students who will take on international development responsibilities. Cases studies will be discussed in class to prepare students to plan and implement international strategies in industrialized and emerging countries and to develop students’ cultural sensitivity. 
 
The course deals with the corporate process of (re)defining an International Development Strategy (IDS). The strategy of an enterprise and its implementation involves all the activities and operations of the firms, but the course will focus on international marketing planning and implementation to illustrate the implementation part.

Compétences visées

Relying on the main concepts of strategy, international business and marketing, the main objectives of the course are to enable students to: 
-   analyze the contemporary global environment and identify shifts/trends 
-   conduct an international external analysis (analysis of international environment evolution and its impact on the sector actors and their strategies) and an international internal analysis (international diagnosis of the firm).
-   make recommendations in order to (re)define the international development strategy of the firm considering the previous analyses.
-   develop a international marketing strategy (standardize and/or adapt product, price, distribution and communications across different international markets).

Contenu

Themes:

How to (re)define an international development strategy.
How to implement an international development strategy.

Modalité d'évaluation

Group Evaluation (cases reports and Presentations)
Individual examination                 
Class individual participation
 

Bibliographie

  • Tallman S. (2009) : Global dimensions of strategy, series: global dimensions of business, Wiley-Blackwell, ISBN: 13 9781405136105.
  • Warren J. Keegan W. J. and Green M.C. (2010) : Global Marketing, 6th Edition, Global Edition, Pearson.

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  • Enseignée en formation présentielle et/ou partiellement à distance : Paris
  • Equipe pédagogique Stratégies
    Modalité(s) / Lieu(x)
  • Enseignée en formation présentielle et/ou partiellement à distance : Paris
  • Type Intitulé Equipe pédagogique Modalité(s) / Lieu(x) Code

    Contact

    Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
    EPN15, 2 rue Conté bureau 31.2.31
    75003 Paris
    Tel :00 33 1 58 80 85 64
    Sophie Le Liboux - Alice de la Pradelle
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