International Development Strategy

Code UE : US173S

  • Cours
  • 4 crédits

Responsable national

Anne-Gaelle JOLIVOT

Responsable opérationnel

Anne-Gaelle JOLIVOT

Public et conditions d'accès

Master in Management MIM M2 major International Business and Corporate Development

Objectifs pédagogiques

Due to globalisation, companies today are confronted with an increasing array of choices regarding markets, locations for key activities, and processes for managing across borders. This course provides students with the conceptual tools for understanding the incentives that push and pull companies out of their original “reference area” and key issues companies face when conducting business internationally. This course is designed for students who will take on international development responsibilities. Cases studies will be discussed in class to prepare students to plan and implement international strategies in industrialized and emerging countries and to develop students cultural sensitivity.
The first section of the course deals with the corporate process of (re)defining an International Development Strategy (IDS). The strategy may involve all the activities and operations of the firms, but the second section of the course will focus on international marketing planning and implementation.

Contenu

Themes:

International Development Strategy (Re)Definition : introduction.

The international external analysis process.

The international internal corporate diagnosis.

The (re)definition of an international development strategy.

International Marketing Strategy Implementation: What major challenges do international marketers face?

International Marketing Strategy Implementation: Which marketing strategies for low-income consumers?
 

Bibliographie

  • Tallman S. (2009) : Global dimensions of strategy, series: global dimensions of business, Wiley-Blackwell, ISBN: 13 9781405136105.
  • Warren J. Keegan W. J. and Green M.C. (2010) : Global Marketing, 6th Edition, Global Edition, Pearson.

Cette UE apparaît dans les diplômes et certificats suivants

Chargement du résultat...
Patientez
Type
Intitulé
Equipe pédagogique
Modalité(s) / Lieu(x)
Code
Equipe pédagogique Stratégies
Modalité(s) / Lieu(x)
  • - Enseignée en formation présentielle et/ou partiellement à distance : Paris
  • Equipe pédagogique Stratégies
    Modalité(s) / Lieu(x)
  • - Enseignée en formation présentielle et/ou partiellement à distance : Paris
  • Type Intitulé Equipe pédagogique Modalité(s) / Lieu(x) Code

    Contact

    Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
    EPN15, 2 rue Conté bureau 31.2.31
    75003 Paris
    Tel :00 33 1 58 80 85 64
    Sophie Le Liboux - Alice de la Pradelle
    Voir les sites

    Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation

    Enseignement non programmé en 2017/2018