Key trends of globalization

Code UE : USM305

  • Cours
  • 5 crédits

Responsable national

Thomas DURAND

Responsable opérationnel

Anne-Gaelle JOLIVOT

Public et conditions d'accès

Master in Management MIM M2 major in International Business and Corporate Development

Objectifs pédagogiques

Key international trends (Global warming, energy prices, demography...) are widely mentionned in the management litterature as well as in the press, for they contribute to many economical, political and environmental decisions.

It seems therefore key for future managers to understand:
the basics on trends: what is a trend? How do we spot and follow them?
the nature of trends: what are the main international trends which will have an impact on our lives in the coming decades?
the use of trends in corporate strategy: what are trends used for in corporate strategy? What is foresight?
the use of trends to change consumers and citizens perceptions: how are trends used to influence our behaviour?

Mots-clés

Contenu

The following subjects will be addressed during the course (the list may not be exhaustive):

Trends:
definition, use and techniques
major global trends: overview
microtrends

Foresight methodologies:
scenario planning
business planning

Communication and perception management:
basics of communication,
communication and influence: lobbying, think tanks, networking, storytelling...
communication on the future

Modalité d'évaluation

The students will be evaluated both individually and in groups.
Individual work: 30%
Group work: 40%
Attendance, participation: 30%

Cette UE apparaît dans les diplômes et certificats suivants

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  • Enseignée en formation présentielle ou partiellement à distance : Paris
  • Type Intitulé Equipe pédagogique Modalité(s) / Lieu(x) Code

    Contact

    Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
    EPN15, 2 rue Conté bureau 31.2.31
    75003 Paris
    Tel :00 33 1 58 80 85 64
    Sophie Le Liboux - Alice de la Pradelle

    Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation

    Enseignement non programmé en 2017/2018