Business Communication

Code UE : USII1A

  • Cours
  • 3 crédits

Responsable(s)

Jean-Michel RAICOVITCH

Public et conditions d'accès

  • Bachelor’s Degree holder or equivalent
  • 3 years of professional experience
  • Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800) 
  • This module is in the MBA study track: Business Unit Management

Objectifs pédagogiques

Business Communications, oral and written efficiency are adamant skills for modern successful managers and leaders. Persuading, transmitting, managing, motivating, etc. are key to contribue to any environment’s collective intelligence. This course covers keys to better understand both oneself and the other(s), and to use various methods and styles in written and oral communications, including in multicultural situations.
Objectives
1) To offer students with a better understanding of self and others, and how to use this ability to understand various thinking and communicating patterns in their ever-day and business life. Receive and give feedback, persuade, influence.
2) To help students improve their oral and written communications skills, applied in specific situations such as meetings, public speech, negotiations and multicultural management

Compétences visées

Preparing papers/Analyzing persuasive communications strategies/execution via examples
Writing pitch letters, press releases, speeches, position papers, copy, etc.
Team presentations
Role-playing, group exercises
Case analysis and discussion

Contenu

  • Knowing oneself and others
  • Preparing important moments
  • Team communications ; persuading
  • Leadership - Public Speech
  • Public Relations – Internal Communications
  • Crisis Communications
  • Written Communications: texts, emails, papers…
  • Multicultural Management and Communications
  • Multicultural Management and Communications
  • Team presentations, discussion and feedback

Cette UE apparaît dans les diplômes et certificats suivants

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Contact

EPN 15 Stratégies - IIM
2 rue conté
75003 Paris
Tel :01 40 27 26 36
Emmanuelle Rochefort
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