B to B Marketing

Code UE : US173A

  • Cours + travaux pratiques
  • 4 crédits

Responsable national

Thomas DURAND

Responsable opérationnel

Public et conditions d'accès

Master in Management MIM M2 group: Project Management & Business Plan

Objectifs pédagogiques

Today with the turbulent markets, increased competition, distribution channels in flux, price pressures, etc ... it is critical to gain knowledge, tools and techniques to use of new technologies for business marketing and develop skills for C and B to B.  This course will bring leading-edge thinking and practice for developing skills for business marketers. Objectives:
1. To understand what is  the B2B marketing and its component
2. To gain knowledge, tools, and techniques for business marketing and to develop skills especially for B to B  business
3. To know how to activate concretely every component to reach its B2B objectives

Mots-clés

Contenu

  • Selling skills in customer-driven b-to-b markets
  • Business markets sales management
  • Value-based selling in competitive markets
  • Phone sales in business markets
  • High-level strategic selling
  • Key account and customer relationship management
  • Trust and security

Cette UE apparaît dans les diplômes et certificats suivants

Contact

Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux - Alice de la Pradelle

Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation