Interactive Group Project
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Responsable(s) : Christelle PEZON
- Unité d'enseignement
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Package
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15 crédits
Présentation
Compétences et débouchés
Parcours
- Master Marketing, vente parcours E-Business and Digital Marketing
- Diplôme d'établissement Master of Science in Management parcours Project Management
- Diplôme d'établissement Master of Science in Management parcours E-business and digital marketing
- Diplôme d'établissement Master of Science in Management parcours International Business and Corporate Development
- Diplôme d'établissement Master of Science in Management parcours Sustainable Development and Quality Management
- Master Entrepreneuriat et management de projet parcours Project Management and Business Engineering
- Master Management stratégique parcours International Business and Corporate Development
- Master Marketing, vente parcours E-Business and Digital Marketing
Programme
Contenu
The objective of the MIM Integrative Group Project (IGP) is to provide students, by the end of the first year, with an opportunity to consolidate and apply some of the theoretical acquisitions of the different courses into an integrative project bounded to the real world.
IGP is a combination of academic and applied processes, to manage the knowledge acquired in fields such as accounting, finance, marketing, human resources, operational and strategic management, and in organization theory, and to apply this knowledge to a real situation.
Content:
The project will consist in studying a firm practical problematic or small project (like launch of a new product, an ad campaign for a product, a small event in a store, etc …) from different perspectives (marketing, financial, human resources etc…) and delivering a diagnostic of the implementation of the project, and lessons learned for the next project. The final deliverable will be a study report including recommendations for similar projects in comparable contexts.