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Entrepreneurship

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Responsable(s) : Mme Timea CSASZAR, M. Alexis POKROVSKY

  • Cours + travaux pratiques
Code Cnam : USM30C

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  • Durée : 40 heures
  • Package
  • 4 crédits

Présentation

Public, conditions d'accès et prérequis

Prérequis

Master in Management MIM M2 group: Project Management & Business Engineering

Objectifs

As for any investment, kick off decision is made after consideration of economical and other dimensions. This course provides a number of key indicators to evaluate and sustain entrepreneurship.

Students will learn how to:
- Develop the generic business skills required for managers working in an international entrepreneurship environment
- Develop critical analysis skills and apply them to the challenges arising in the area of entrepreneurship (from the very first step of idea generation to validity testing and seed financing)
- Understand the entrepreneurship mindset and drivers
- Explain why the link between entrepreneurship and creativity and understand why creative thinking is so crucial for entrepreneurs
- Understand the patience needed to observe the fruitful outcome of an idea and how it takes time and effort to go from the conceptualization of an idea to its implementation.
- Develop the business and financial skills to prepare a credible business plan

Compétences et débouchés

Parcours

Informations pratiques

Contact

Programme

Contenu

A. From an idea to a feasibility study
Themes on idea generation, germination, preparation and incubation, feasibility study, realization and validation

1. Ideation and bench mark

  •  Ideation (origin, validation, structuration, value proposition)
  •  Bench mark (competitor direct and indirect, competitor profiles, offer differentiation,customer control)

2. Main investor criteria

  • Offer attractivity (innovation, market expectation, differentiation, protection against competition)
  •  Market attractivity (market interest, access customers, growth potential, customer access offer)
  • Team attractivity (market knowledge, expertise and experience, manager skills, project advancement)

3. Business Model Canvas

  • Offer building (problem to be solved, value proposition, the clients, unfair advantages)
  • Market organization (customer segmentation, sales channels, revenue stream)
  •  Company organization (resources, partners, activities)

B. From a Business Plan to seed financing
Themes on the business model, the social impact and the financing opportunities


4. A market analysis for a business plan

  •  Define the main themes that a market analysis should cover (the market, the clients,competition and the environment)
  • Explain the importance of product/service differentiation. Present the methods of analysis that may support your market study (SWOT, PESTEL)
  • Explain how to create your client avatar
  • Define the marketing mix and the 4 Ps.

5. The Financial Business Plan

  • Define your business financing needs and identify the working capital needed to start a new small business
  • Identify your financial sources (debt, equity, crowdfunding, savings, love money,…)
  •  Prepare a monthly 3-year sales forecast
  • Prepare a cash flow statement (direct method)
  • Prepare a 3-year income statement
  • Define the sales break-even point and study the viability of the business model

6. Impact Analysis

  • Define and measure social impact
  • Explain how economic profitability is compatible with sustainable development.

Modalités d'évaluation

Class participation and individual work
Class group work
Individual final oral presentation
Final individual exam

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